A couple of days ago I posted an article about creating more money with your book and it seems to have really sparked some interest within this community. To give you some ideas about the opportunity for creating more money from the content within your book, I would like you have this free resource. It’s a tele-seminar I did not too long ago and it contains some thought-provoking ideas for creating revenue as well as credibility within your field. Enjoy!

“The Empowered Author Advantage: A roadmap for maximizing your potential for building a big list & profitable business in only 60 days (or less) with your own book”

http://InstantTeleseminar.com/?eventID=51599046

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Publisher’s Weekly recently put out some interesting statistics on how much revenue the average author makes in royalties per year. Would it surprise you to know that best-selling authors like Malcolm Gladwell, Jack Canfield, and EVEN Donald Trump make less than $2 in royalties for each book sold? This is largely due to the amount overhead involved in traditional publishing like paper costs, print production, distribution, marketing, agency fees, commissions and list goes on. The average author actually makes only about $540 per year – and that’s all.

So why would these celebrity authors even bother to spend months and months writing a book?

That’s a great question!

The reality is that there are not millions of dollars to be made in writing a book, not even if your book becomes a best- seller. BUT what the smart people who own businesses have figured out is that a book cannot only position the author as an instant expert, but it can also be the catalyst that launches and grows their business as well. The point I want to make here is if you’re going to invest a lot of time and effort into writing and publishing your book then why not have your products or programs already established and in place before you publish?

Not having a “next step” for your reader to take or not having an established product or service offering before writing & publishing your book is a total missed opportunity.

 

                                             

 

Think about Tony Robbins, Mark Victor Hanson, Deepak Chopra – All of these best selling authors have made SOME money with their books – that’s absolutely true.

But where they’ve made their MILLIONS is in their coaching, consulting and training programs. Their books are primarily used as marketing tools to create interest and publicity. At t the end of the day, we all have our reasons for wanting to write a book – but the NUMBER ONE mistake I see most often is that almost everyone begins without a plan and they don’t use proven marketing principles when publishing their book.

For more information about creating the NEXT STEP for YOUR book, check out our new program coming soon – The Business Within Your Book Blueprint: Create Profitable Programs & Revenue Streams from Your Book

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Anthology books have been gaining in popularity ever since the success of Jack Canfield’s “Chicken Soup for the Soul” series. An anthology book contains many short stories, all contributed by different authors.

If you’re like me and prefer short, impactful, to-the-point stories then this type of book is great to read, but if you’re thinking about participating as a writer in an anthology, there are a few things to consider before taking the plunge.

Leverage - You guys know me by now. I’m all about leveraging anything and everything, where possible. With this kind of book model, there is a HUGE opportunity to leverage each other’s subscriber lists and credibility.

Lets you dip your toe in the water of writing a book - Because you’re limited to specific number of words, there is less effort and time required on your part.

You’re one author among many - This type of book does not position you as an expert. On the contrary, it amplifies you as one of many rather than unique and can give the perception that you’re a small-time player who doesn’t have the ability to stand out as an expert in your own right.

Someone else produces it - Having an expert to navigate the process of publishing the book is a definite advantage considering all the moving parts involved in the publishing process. After all, you still have a business to run, so participating in an anthology project means someone else is doing all the heavy lifting.

Little or no creative and production choices - The downside to this however is that contributing authors have little or no input to the finished product, the cover, the order of chapters, the marketing efforts, or the pricing.

A word of advice here….Be sure to check out the producing author’s other work to get a sense of their commitment and standards. The last thing you want to do is get tied up in a book project where you have little control over the finished project and it comes out making you look like an an amateur. It’s your brand and reputation on line so do some homework before committing.

Cost - It won’t cost you anything to get published (sometimes) – Some people who produce anthology books will do so without asking for any financial commitment. In this case, their goal is to leverage your list to build theirs and to fill pages within the book.

However, most anthology producers will charge between $7k and $10K with the promise of making you a best selling author. They interview you, publish the book, and give you a few print copies. The catch – YOUR name is not on the by-line, meaning anyone searching your name or business will not find it on Amazon, Google or anywhere else. You will be buried deep between the covers of the book and you’ll be paying thousands of dollars for this. The goal of these anthology projects are only filling pages and creating revenue for the producer.

You receive NO royalties. Although some anthology books are produced with the intent of donating all the net proceeds to a charitable organization, it’s rare that an author ever verifies this is actually happening.

My advice…..

Get a few people together whose work you respect, and create your own anthology book! Let me be clear here – when I say a few, I mean less 5 or less. Depending on the goal of your book, select potential authors who have complementary businesses rather than competitive services.

Using this strategy you will be able to successfully:

  • Maintain control over who participates
  • Leverage outstanding, premium content
  • Leverage subscriber lists and list building opportunities
  • Maintain creative control
  • Maintain financial control
  • SHINE A SPOTLIGHT on your business and/or services, rather than being lost among many other authors
Want to know how to create your own anthology book, make it a best-seller, build your list BIG TIME and all WITHOUT spending thousands of dollars in the process?
Email me at robbin@robbinsimons.com and let’s chat about it!

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Is Your Book Making You Money?

So many entrepreneurs don’t understand the true earning potential they have by creating and publishing even a simple eBook. I’ll be honest with you – you’re not likely to make millions of dollars, or even just thousands of dollars by publishing a book. Gone are the days of multi-million dollar book advances. But, if you […]

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Double Whammy: Book Promo’s AND List Building All At the Same Time!

Once you have written and published your book, your work has only just begun. Consistent and never-ending promotion is the key to driving sales, visibility, and relevance in your market space. Here are just a few ideas to get you started in promoting your book while still building your list: Create a list-building/best seller campaign. […]

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Cool Ways to Use VIDEO to Promote Your eBook & Drive Reader Engagement

If you’re not camera shy, then using video is a really cool way to promote your new eBook. A great place to begin is by creating your own You Tube channel. This will really help you to develop and promote your overall brand as well as your eBook. All you need to do really is […]

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Cool, New Income Streams from eBooks: Work Books

Why not create a workbook to help readers put lessons into action? If your eBook is instructional or provides a process or “key” solutions to a challenge,  a workbook can be the perfect companion product to cross-sell or up-sell with your eBook. This is particularly successful for Entrepreneur Authors who are able to create a simple […]

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Is Success Making You FAT?

Ladies and gentlemen, I present to you our newest member of the PUBLISHED Entrepreneur Author Elite community……. (drum roll please)……..Nafissa Shireen!  FREE eBook TODAY, August 28 & TOMORROW, Thursday, August 29 + some really cool gifts too! Is Success Making You FAT? The INFLUENTIAL LEADER’S Guide to Navigating Food Adversity While Bringing Home the Bacon Click […]

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Ali Brown has chosen ME to be her Elevate Spotlight Member for August!

One of the best ways to get inspired is to learn from others’ successes. That’s why in my Elevate online training program, we spotlight one of our members during our member Access Calls. Elevate Coaches James Roche and Sue Painter, and I select and interview one Elevate member who is making great strides with the program. […]

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How do you feel about this 4-letter word?

I would like to begin be expressing my sincere appreciation to you all, my amazing community, for supporting the release of my latest eBook on Amazon, “eBook Publishing POWER for Entrepreneurs: SECRETS the Gurus Don’t Teach You”. It was because of you that this little eBook became an Amazon Best-seller the very first day, hitting […]

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