A CRAZY but effective strategy for increasing your transaction value

This is going to make you somewhat uncomfortable, but it’s actually the most effective way to increase your revenues – just simply increase your pricing and margins

There’s no law that says your product or service has to be a commodity that’s merely bought on price. People will be willingly pay more for most products or services as long as they believe they’re getting better value. The more unique you make your product or service, and the better you educate your customers, the more valuable your customers will see you as being.

Raising your prices typically means that you can afford to service your customers better, work with them better, include additional products or services in the transaction, and do more than your competitors. This will set you and your business apart in a favorable way in the eyes and minds of your customers and will allow you to charge what you’re really worth.

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